When it comes to data analyses of posts with and without images, results appear to be mixed on whether or not an image truly increases engagement on social media. There are obviously multiple factors involved - the relevancy of your copy, the... (Read More)
Most brands conduct thorough target audience research when they're first starting out, but not as many brands regularly check in with their target audience to see if consumer preferences and motivations have changed.
Even if you're a smaller... (Read More)
The average attention span of an adult is shorter than ever, which makes it all the more challenging for social media marketers to capture their target audience's attention while they're swiftly scrolling through their newsfeeds.
To compete with... (Read More)
Social media marketing practices are always changing, but there still remain some persistent problems that some marketers can't seem to give up on. If you're concerned about potentially driving away your followers with well-intentioned but poorly... (Read More)
When it comes to advertising on Facebook, diversifying your campaign strategies and objectives will typically produce better outcomes than running the same campaign over and over again with minimal tweaks. While it might seem intuitive to aim for... (Read More)
When it comes to the way you use hashtags in social media posts, what does your brand's strategy look like? Do you use as many hashtags as possible, no hashtags at all, or something in between? Although the use of hashtags is not a perfect science... (Read More)
Fear appeals refer to emotionally-provocative forms of communication that psychologically motivate consumers to make purchasing decisions based on perceptions of significant or impending risks to themselves, their loved ones, or their lives. Many... (Read More)
When it comes to planning out a social media campaign, do you have certain desirable outcomes in mind before you launch, or do you simply publish your ads, monitor your metrics along the way, and think about new strategies for improvement once the... (Read More)
Hosting an event can be an immensely stressful but rewarding experience. Whether you're hosting a free online webinar or a paid event at a local convention center, there are many ways you can promote the event without going over budget. Here are... (Read More)
Do you have a decent chunk of followers on Facebook, yet your posts continue to experience little to no engagement? If you're wondering why you have hundreds or thousands of followers but only get a couple likes and maybe one comment on each post... (Read More)