Did you know that many of the most successful Super Bowl commercials of all time have featured animals? There's a good reason for that. In our pet-centric society, animals have a way of eliciting a positive emotional reaction in people. In fact, a... (Read More)
With short attention spans, a limited number of characters and a flood of content, it’s tough to grow your Twitter following organically. Original, engaging content is a must, of course, but beyond that there are some quick tips you can put into... (Read More)
Whether it’s a customer who’s unhappy with the quality of the product received from the company you work for or a friend who doesn’t agree with your political opinions, you’re going to deal with conflict on social media. Handle the situation... (Read More)
Do you put pay-per-click advertising and content marketing in two different buckets? You shouldn’t. These two strategies work beautifully together.
PPC delivers targeted traffic to your website. Great content makes those visitors stick... (Read More)
Content is one of your most precious assets. It’s what brings traffic to your website. It’s what compels visitors to take action once they’ve arrived. It’s what entices one-time customers to become repeat clients.
Since it is such a... (Read More)
You’ve got an event coming up, and you want to fill every seat. How do you throw a champagne event on a beer budget? With social media!
Have a unique, event-specific hashtag. The key here is to research it first. You need to... (Read More)
One of the best forms of marketing occurs when a happy customer shares their good experience with others. People trust recommendations from friends and family more than they trust advertising by companies.
Word of mouth is a powerful way to boost... (Read More)
Every marketer wants their content to be a hit and “go viral.” Viral content gets your brand in front of huge numbers of people, which can result in an impressive boost to your bottom line.
There’s no set formula for making your content go... (Read More)
When you combine forces, you become stronger than the sum of your parts. This is especially true when it comes to email marketing and social media marketing. We’re all doing both, so it makes sense to integrate them. And the good news is that it's... (Read More)