When you're setting up a campaign on Facebook, Twitter, LinkedIn, or any other social network's advertising platform, you're given a variety of main objectives to choose from: Engagement, followers or page likes, link clicks, and more. While all... (Read More)
The Millennial-aged audience is known for being difficult for marketers to reach — to the point where some sources have referred to them as the Hardest-to-Reach Generation. If you're not a Millennial, then some of the hits (such as Wendy's sassy... (Read More)
Can you guess what one of the most underutilized online marketing tools is? It’s email!
The most ironic thing about it, however, is that Email Marketing can be the most powerful tool to get messages to your audience. This is especially true if... (Read More)
As a business owner you've likely come to grips with the fact that your plate is full.
You’d like to be everywhere, all the time, and you’d like to ensure that every aspect of your business receives the attention it needs. Needless to say... (Read More)
Marketing has come a long way. Instead of trying to be the loudest in the room and making sure you're screeching like a carnival barker, sending one message to the whole world, you can be where your target audience is and customize your message for... (Read More)
As a small business marketer, you have a full plate every day. Your to-do list keeps getting longer. Thankfully, automating your social media takes a bit of weight off your shoulders. It ensures that you’re sharing content consistently, staying... (Read More)
Did you know that many of the most successful Super Bowl commercials of all time have featured animals? There's a good reason for that. In our pet-centric society, animals have a way of eliciting a positive emotional reaction in people. In fact, a... (Read More)
With short attention spans, a limited number of characters and a flood of content, it’s tough to grow your Twitter following organically. Original, engaging content is a must, of course, but beyond that there are some quick tips you can put into... (Read More)
Whether it’s a customer who’s unhappy with the quality of the product received from the company you work for or a friend who doesn’t agree with your political opinions, you’re going to deal with conflict on social media. Handle the situation... (Read More)