At first glance, content marketing seems simple. Write great content, share it on your social platforms and watch the sales roll in. Unfortunately, that formula is faulty. The glory days of organic social reach are quickly fading. People aren’t... (Read More)
With only 140 characters or a couple lines of text, getting a social media post perfect is important. It can be tempting to throw something together and forget about it. Sadly, this tends to be too many people’s social media strategy, and it’s... (Read More)
We all know when someone’s trying to sell us something, and we usually don’t like it, especially in an informal, personal medium like social networking. Being authentic on social is key to success, but how do you do it?
Authenticity is all... (Read More)
Turning followers into sales starts at home.
If you’re not getting your staff to buy in to your social media plan, you’re missing out. Social media advocacy by employees is vital to success. When people receive messages from their friends and... (Read More)
You see all of the trends and tips out there for online marketing, and you might start to feel overwhelmed. You want to be better at utilizing these tools, but there's time and budget restraints. Why can't you just get a quick checklist to follow... (Read More)
In simple terms, A/B testing (also known as “split testing”) is taking two versions of a marketing element and testing them both to see which one performs better. This powerful technique has been used for decades in traditional, offline... (Read More)
Every business wants to be on the first page of Google. Success depends on being able to get in front of as many potential customers as possible, so it makes sense to do everything you can to reach that sweet spot. Search Engine Optimization (SEO)... (Read More)
The big news at the Super Bowl this year wasn’t the rivalry between the teams. Well, okay … it was. But in the world of social media, the big news was that hashtag usage during Super Bowl commercials had fallen 5%. Marketing Land reported that... (Read More)
With all of Facebook’s algorithm changes, it’s such a challenge to garner exposure and attract a strong audience for your brand. So here are four tips that you might not have heard of to bump up your likes and get your message in front of more... (Read More)