Do you put pay-per-click advertising and content marketing in two different buckets? You shouldn’t. These two strategies work beautifully together.
PPC delivers targeted traffic to your website. Great content makes those visitors stick... (Read More)
Content is one of your most precious assets. It’s what brings traffic to your website. It’s what compels visitors to take action once they’ve arrived. It’s what entices one-time customers to become repeat clients.
Since it is such a... (Read More)
You’ve got an event coming up, and you want to fill every seat. How do you throw a champagne event on a beer budget? With social media!
Have a unique, event-specific hashtag. The key here is to research it first. You need to... (Read More)
One of the best forms of marketing occurs when a happy customer shares their good experience with others. People trust recommendations from friends and family more than they trust advertising by companies.
Word of mouth is a powerful way to boost... (Read More)
Every marketer wants their content to be a hit and “go viral.” Viral content gets your brand in front of huge numbers of people, which can result in an impressive boost to your bottom line.
There’s no set formula for making your content go... (Read More)
When you combine forces, you become stronger than the sum of your parts. This is especially true when it comes to email marketing and social media marketing. We’re all doing both, so it makes sense to integrate them. And the good news is that it's... (Read More)
Do you ever wonder how much work you could get done if you could squeeze a few more minutes into each day? You could probably reach a handful of extra customers, or polish your sales pitch. You might even be able to take that power nap you've been... (Read More)
Most businesses see the importance of social media but don’t have the time or the resources to conquer them all. Here's a little cheat sheet:
Everyone should be on Facebook, no matter what field of business you're in. It has the... (Read More)
LinkedIn, the business-oriented social networking platform, is still being overlooked as a prime way to strategically grow your business. It's time to change that.
No matter what your industry, LinkedIn can provide you an opportunity to connect... (Read More)