Crafting the perfect email to send to your large list of subscribers can be intimidating. Saying just the right thing, making it look perfect and everything in between takes a lot of work - and it can be frustrating when your open rate is low. Here... (Read More)
At first glance, content marketing seems simple. Write great content, share it on your social platforms and watch the sales roll in. Unfortunately, that formula is faulty. The glory days of organic social reach are quickly fading. People aren’t... (Read More)
With only 140 characters or a couple lines of text, getting a social media post perfect is important. It can be tempting to throw something together and forget about it. Sadly, this tends to be too many people’s social media strategy, and it’s... (Read More)
We all know when someone’s trying to sell us something, and we usually don’t like it, especially in an informal, personal medium like social networking. Being authentic on social is key to success, but how do you do it?
Authenticity is all... (Read More)
Turning followers into sales starts at home.
If you’re not getting your staff to buy in to your social media plan, you’re missing out. Social media advocacy by employees is vital to success. When people receive messages from their friends and... (Read More)
You see all of the trends and tips out there for online marketing, and you might start to feel overwhelmed. You want to be better at utilizing these tools, but there's time and budget restraints. Why can't you just get a quick checklist to follow... (Read More)
Losing respect — and potential customers — is frighteningly easy online. Sadly, unprofessional content and pages are all too common on social media.
Imagine showing up to an interview only half dressed. How inappropriate and unprofessional... (Read More)
A bigger audience is always better when it comes to social media, right?
Turns out, that may not always be the case! By targeting who sees your posts, you may actually be able to increase your engagement. Facebook's targeting feature allows you... (Read More)
In simple terms, A/B testing (also known as “split testing”) is taking two versions of a marketing element and testing them both to see which one performs better. This powerful technique has been used for decades in traditional, offline... (Read More)