Losing respect — and potential customers — is frighteningly easy online. Sadly, unprofessional content and pages are all too common on social media.
Imagine showing up to an interview only half dressed. How inappropriate and unprofessional... (Read More)
A bigger audience is always better when it comes to social media, right?
Turns out, that may not always be the case! By targeting who sees your posts, you may actually be able to increase your engagement. Facebook's targeting feature allows you... (Read More)
In simple terms, A/B testing (also known as “split testing”) is taking two versions of a marketing element and testing them both to see which one performs better. This powerful technique has been used for decades in traditional, offline... (Read More)
Every business wants to be on the first page of Google. Success depends on being able to get in front of as many potential customers as possible, so it makes sense to do everything you can to reach that sweet spot. Search Engine Optimization (SEO)... (Read More)
The big news at the Super Bowl this year wasn’t the rivalry between the teams. Well, okay … it was. But in the world of social media, the big news was that hashtag usage during Super Bowl commercials had fallen 5%. Marketing Land reported that... (Read More)
With all of Facebook’s algorithm changes, it’s such a challenge to garner exposure and attract a strong audience for your brand. So here are four tips that you might not have heard of to bump up your likes and get your message in front of more... (Read More)
If you’re a small business owner, social media is a must these days. It’s an ideal way to have meaningful conversations with customers that go beyond transactions into long-lasting relationships.
But what if you’re an introvert and social... (Read More)
Each social media channel allows a customized profile, banner or background image. If you’re not using branded imagery, you’re missing out on a powerful way to magnify your brand.
Bad imagery – that’s improperly sized, of poor quality or... (Read More)
Instagram is one of the most engaging social media platforms out there right now. Every day, 80 million photos are uploaded, and the network has 400 million monthly users.
Instagram presents a huge opportunity for businesses to build a loyal base... (Read More)