Social media success comes from trial and error. When you first start marketing on social media, you may not know what platforms your customers are using or which channels work best for your business.
So, you try it all.
This can lead to a... (Read More)
Google “social media tips,” and you’ll find a lot of valuable information about how to be successful in social media. Things like tailoring your content to each platform (no cat videos on LinkedIn, please!), posting consistently and responding... (Read More)
You’ve got an event coming up, and you want to fill every seat.
How do you throw a champagne event on a beer budget?
With social media!
Have a unique, event-specific hashtag. The key here is to research it first. You... (Read More)
The formula for social media success can be elusive. That's because there isn’t a formula.
Effective social media marketing is a mix of art and science.
Think of it this way: Social media is the digital version of word-of-mouth marketing... (Read More)
Social media requires a range of skills: writing, SEO, analytics, project management and image creation.
Of all of these, writing is really the key to social media success. Great copy is what sparks dialogue, inspires sharing and drives... (Read More)
When was the last time you reviewed your social media strategy?
Do you even have a strategy? Or have you been posting just to post, inconsistently, without any sort of plan?
All good marketing starts with a plan. If you don't have one, you... (Read More)
Crafting together the perfect email to send to your large list of subscribers can be intimidating. Saying just the right thing, making it look perfect and everything in between takes a lot of work and it can be frustrating when your open rate is... (Read More)
What do you think the most important part of a Facebook post is: the eloquently written text, the beautiful picture or the link? If you picked the beautiful picture you're right.
It makes sense if you think about it. What catches your attention... (Read More)
We know running a business isn’t the only thing you have on your plate, and that alone is a big plate. You’ve got family, friends, networking, keeping up with the industry and a lot more. Because of this it is sometimes easy to let social media... (Read More)