The formula for social media success can be elusive. That's because there isn’t a formula.
Effective social media marketing is a mix of art and science.
Think of it this way: Social media is the digital version of word-of-mouth marketing... (Read More)
Social media requires a range of skills: writing, SEO, analytics, project management and image creation.
Of all of these, writing is really the key to social media success. Great copy is what sparks dialogue, inspires sharing and drives... (Read More)
When was the last time you reviewed your social media strategy?
Do you even have a strategy? Or have you been posting just to post, inconsistently, without any sort of plan?
All good marketing starts with a plan. If you don't have one, you... (Read More)
Crafting together the perfect email to send to your large list of subscribers can be intimidating. Saying just the right thing, making it look perfect and everything in between takes a lot of work and it can be frustrating when your open rate is... (Read More)
What do you think the most important part of a Facebook post is: the eloquently written text, the beautiful picture or the link? If you picked the beautiful picture you're right.
It makes sense if you think about it. What catches your attention... (Read More)
We know running a business isn’t the only thing you have on your plate, and that alone is a big plate. You’ve got family, friends, networking, keeping up with the industry and a lot more. Because of this it is sometimes easy to let social media... (Read More)
With only a 140 characters or a couple lines of text, getting a social media post perfect is important. It can be easy to just throw something together and forget about it. This tends to be most people’s social media strategy and sadly, it’s not... (Read More)
We hear a lot about the negative effects of social media—information overload, more time online and less time face-to-face, smartphone addiction, millennials with no social skills, etc. What about the positive benefits? Social media isn’t... (Read More)
Marketers spend a lot of time obsessing over mobile — social media, mobile marketing, mobile email marketing, etc. These are all extremely important, but what most marketers forget is what a lot of people are using their phones for —... (Read More)