If you’re a small business owner, social media is a must these days. It’s an ideal way to have meaningful conversations with customers that go beyond transactions into long-lasting relationships.
But what if you’re an introvert and social... (Read More)
Each social media channel allows a customized profile, banner or background image. If you’re not using branded imagery, you’re missing out on a powerful way to magnify your brand.
Bad imagery – that’s improperly sized, of poor quality or... (Read More)
Instagram is one of the most engaging social media platforms out there right now. Every day, 80 million photos are uploaded, and the network has 400 million monthly users.
Instagram presents a huge opportunity for businesses to build a loyal base... (Read More)
Social media success comes from trial and error. When you first start marketing on social media, you may not know what platforms your customers are using or which channels work best for your business.
So, you try it all.
This can lead to a... (Read More)
Google “social media tips,” and you’ll find a lot of valuable information about how to be successful in social media. Things like tailoring your content to each platform (no cat videos on LinkedIn, please!), posting consistently and responding... (Read More)
You’ve got an event coming up, and you want to fill every seat.
How do you throw a champagne event on a beer budget?
With social media!
Have a unique, event-specific hashtag. The key here is to research it first. You... (Read More)
The formula for social media success can be elusive. That's because there isn’t a formula.
Effective social media marketing is a mix of art and science.
Think of it this way: Social media is the digital version of word-of-mouth marketing... (Read More)
Social media requires a range of skills: writing, SEO, analytics, project management and image creation.
Of all of these, writing is really the key to social media success. Great copy is what sparks dialogue, inspires sharing and drives... (Read More)
When was the last time you reviewed your social media strategy?
Do you even have a strategy? Or have you been posting just to post, inconsistently, without any sort of plan?
All good marketing starts with a plan. If you don't have one, you... (Read More)