Marketers spend a lot of time obsessing over mobile — social media, mobile marketing, mobile email marketing, etc. These are all extremely important, but what most marketers forget is what a lot of people are using their phones for — texting.
Texting has been around for 20 years now, and it’s not going anywhere. Yes, there are apps such as Snapchat and WhatsApp that have reduced the usage of texting, but the majority of people are still using traditional text messaging. According to a 2015 study by Pew Research Center, texting is the most widely-used app on a smartphone, with 97% of Americans texting at least once a day.
If people are using it so much, why aren’t businesses using it more? A survey by SalesForce found that only 25% of marketers are using text messaging in their mobile strategy and the majority of those marketers found it very effective.
Mobile marketing is a great move for your business. According to Velocify sales prospects that are sent text messages convert at a rate 40% higher than those who are not sent any.