Are you new in the marketing world? Have you noticed all the weird language and acronyms being thrown around? We’ve all been there! It’s hard learning a new language and the language of marketing is always changing. Don’t worry! We’re here to help. Below, we’ve defined some of the most common marketing terms.
Black Hat SEO – Sly or aggressive SEO (see below for SEO definition) tactics that try to game search engines by undermining their guidelines.
Boost/Promote – Paying to have content included in the feeds of potential customers who aren’t followers
Brand Storytelling – Using storytelling techniques to define a brand and create emotional connections with customers.
Call to Action – Instruction to provoke an immediate response such as “Click Here” or “Download Now”.
Content Curation – Sifts through online content and handpicks high-quality items of interest to target audience.
Crowdsourced Content – Using a large online community to create content through blog comments, surveys/polls, and social media (think Wikipedia).
List Building – Adding subscribers to an email list.
Listicle – Article that’s written in list format: “10 Best Listicles of 2015”.
Meta Tags – HTML tags that provide metadata about a web page – a piece of the SEO (see below for SEO definition) puzzle that affects a site’s rank in search results.
PageRank – One of Google’s algorithms for determining a website’s ranking in search results.
Pay-Per-Click (PPC) – Ads that target specific customers through sponsored links.
Opt-In – Potential customers must give permission to send them emails.
Opt-Out – Existing customer gets emails due to prior relationship, without needing to give express permission.
Organic Results – Search results that appear because of relevance, not as paid advertisements.
Responsive Web Design – Provides optimal reading and navigation experience across mobile and desktop.
Search Engine Optimization (SEO) – The strategic use of keywords in your website navigation, content, and inbound links to boost search result rankings.
Sharable – Content’s potential to be shared by viewers or go viral.