This is a perfect opportunity to utilize social media. It is a great avenue to build awareness for your promotions or sales and do so at a minimal expense. Here are some tips for using social media during the season:
1. Social media should only be one part of your marketing strategy. Use it on top of all of your other marketing activities. Even though social media doesn’t directly translate to sales, you can link back to your website.
2. Use holiday themes to spruce up your feeds. Use images to decorate your profile pictures and banners to get in the holiday spirit.
3. Use Pinterest to promote the sale of your products. Pinterest serves as an inspiration to potential customers. Make holiday boards with your products and ideas for how to use them. If you sell kitchenware, make a board of holiday recipes that use your product.
4. Run contests on Facebook, Twitter and Instagram to celebrate the holidays. Successful campaign themes have included: The 12 Days of Christmas, Lightning Round (an online sale lasting from 10 p.m. to 8 a.m. or sunset to sunrise), or a Black Friday give-away.