More than likely your business is on social media. Hopefully you know why, but maybe you just know you should be doing it and that’s why you are. If that’s the case you should still be glad that you’re on social media because it has enormous benefits.
For starters, your audience and client base is on social media. The saying, “go where your customers are” is still true and no matter how specific your audience is, you can find them on social media. The other benefit of this is that this audience can begin to see your content if you are putting it out there.
The more customers see you, more trust begins to build. And with trust comes loyalty! According to a report published by Texas Tech University, brands who engage on social media channels enjoy higher loyalty from their customers. Who doesn’t want that?
This trust and loyalty will more than likely end in conversion. This is because every time they see your content and every positive interaction increases the likelihood of an eventual conversion. This doesn’t mean that every time they see a post from you they are going to click on it. It just means the more they see you, the more likely they are to eventually click through.
One of the most important benefits is the humanizing factor. People like doing business with people. They don’t like doing businesses with the scary faceless corporate monster. It’s more comforting, as a consumer, to know your money is going to a person and not just a company.
These are just a few of the benefits. We could go on about SEO, cost, customer experience, etc. But I think you already get the point! Don’t just jump on the social media bandwagon and not know the benefits. If you do it that way you won’t reap the full benefits that social media offers.